Case Study:
Moving a Luxury Instagram-only Magazine brand into a new standalone opportunity
Project Title:
Luxury Endless
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​Project Type:
Rebrand, User Experience Design, Visual Design, Copywriting, Build.
Project Location:
London, UK
Platform:
Squarespace
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Luxury Endless
Luxury Endless, a high-end Instagram magazine with over 80,000 followers, approached Diopatra to help establish their presence beyond social media.
Founded during lockdown by two fashion magazine veterans, has strong ties to London, but caters to an international, primarily Middle Eastern, audience.
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Their goal was to transition into a standalone platform while retaining the elegance and exclusivity that defined their identity.
Establishing the Brand Identity
To achieve this, I refreshed their logo and expanded their brand colour palette and imagery to better reflect their luxury positioning, while preserving their signature orange colour. This visual update ensured the brand’s distinctiveness remained intact while elevating its appeal to a high-end audience.
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Discovery
Given their desire to post frequent updates, we chose Squarespace as the platform for its ease of use and intuitive blogging tools.
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I applied a user-centred design approach, collaborating closely with the founders to identify key audience personas and map user journeys. This process informed the site’s structure and design, balancing functionality with a sleek, luxury aesthetic.
Build and Launch
The build phase was an iterative collaboration, ensuring the final product fully aligned with the founders’ vision. The resulting website is a polished and professional platform that seamlessly extends Luxury Endless from Instagram to a standalone brand. The founders were delighted with the outcome and are now well-positioned to grow their audience beyond social media.
