Case Study:
Launching a High-End Mobile Beauty Salon Website
Project Title:
Beauty AE
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​Project Summary:
Branding, User Experience Design, Visual Design, Copywriting, Online Booking, Calendar Integration, Online Payments & Invoicing, Google Analytics, Google Business Profile Setup.
Project Location:
London, UK
Platform:
Wix (with Stripe integration)
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Beauty AE
Husband-and-wife team Aneda and Edi approached me with an exciting vision: to launch a luxury mobile beauty salon specialising in event hair and makeup. Their target audience included tourists and individuals travelling to London for fashion events, weddings, and other high-profile occasions.
The project called for a polished, user-friendly online presence that reflected the sophistication of their services and appealed to their discerning clientele.
Understanding the Audience
To ensure the site resonated with their target market, I began with in-depth market research and interviews to identify audience preferences, expectations, and decision-making factors. These insights informed the creation of user personas and guided the design process. With this foundation, I developed a cohesive visual brand, exploring themes through mood boards, color palettes, and typography that captured the exclusivity and elegance of their business.
Defining the Business Offering
In collaboration with Aneda and Edi, we refined their business offering and mapped out customer journeys to create a seamless experience from inquiry to booking. Using User-Centered Design (UCD) principles, I designed and built a website that showcased their premium services while ensuring usability and a clear, intuitive flow. The final design balanced functionality with high-end aesthetics, aligning perfectly with their vision.
Results
After rigorous testing across devices and browsers, the site launched successfully. It now serves as a vital tool in reaching their audience, establishing their brand, and competing in London’s luxury beauty market.
