Case Study:
Building a Professional Web Presence for a Homeopathic Practitioner
Project Title:
Natasha Laing Homeopathy
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​Project Summary:
Branding, User Experience Design, Visual Design, Copywriting, Online Booking, Calendar Integration, Online Payments & Invoicing, Google Analytics, Google Business Profile
Project Location:
London, UK
Platform:
Wix
Visit Site
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Natasha Laing Homeopathy
When Tash, a local natural health practitioner, approached me to help establish her online presence, it marked the beginning of a rewarding collaboration.
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Tash envisioned a website that balanced the professionalism and expertise underpinning her years of study and practice with the warmth and authenticity of her natural health philosophy. She also had a clear understanding of her audience and competitors, which gave us a solid foundation to begin the project. ​​​​
Establishing the Brand Identity
To bring Tash’s vision to life, I began by developing her branding and visual identity. This involved exploring different colour palettes, creating logo concepts, and designing user personas to ensure the brand resonated with her target audience. The aim was to capture both the trustworthiness of her practice and the approachable, nurturing values of her profession.
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Planning User Journeys
Next, we focused on user-centred design principles to map out the website’s core priorities. By identifying the key needs and goals of her customers—such as scheduling appointments, understanding her services, and accessing resources—we designed intuitive user journeys. These plans ensured that visitors could navigate the site seamlessly and achieve their objectives with ease.
Choosing the Right Platform
After analysing Tash’s functional requirements, we selected Wix as the website platform. It met all her needs, including payment processing, calendar scheduling, invoicing, and Gmail integration, while offering the flexibility to scale her online presence in the future.
I love it!!! The design is clean and professional and it all looks really good.
Client of Natasha Laing Homeopathy
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​​​​From Wireframes to Design & Build
Once the wireframes were finalised, we moved into the design and build phase. The website’s structure and layout were designed to prioritise usability while incorporating her branding elements to create a cohesive, engaging experience. ​​
Testing and Launch
User testing was a particularly enjoyable part of the process, as it allowed us to gather valuable feedback from potential users. The response was overwhelmingly positive, affirming that the site delivered on both functionality and aesthetics. After thorough testing and refinements, the website went live to great success.
Results
​This project was a fantastic example of how thoughtful product design and user-centred principles can help a business establish a professional and user-friendly online presence. Tash’s website now reflects her expertise and values while serving as a powerful tool to connect with her audience.
