Small business website design
Clear, effective and built to grow
I help small and growing service businesses build websites that are clear, effective and designed to support your goals, not just look good.
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Before Diopatra, I spent 15 years working on digital products for Discovery Channel, LVMH, EasyJet and Kimberly-Clark.
Now I bring that same quality of thinking to small businesses, without the agency overhead.
For small businesses that want clarity, not complexity
You might be at the start of your business, or you might have outgrown a DIY or template site. Either way, you know your website should be doing more: attracting the right people, explaining what you offer clearly, and supporting the business as it grows.
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I work with small to medium service businesses who want:
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A website that reflects where their business is going, not just where it has been
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Someone who understands their business and their customers, not just their brief
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Ongoing digital support, advice and improvements over time
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If you are looking for the cheapest possible option or a large agency process, I am probably not the right fit.
Design with strategy and support built in
I design and build websites grounded in UX and user-centred thinking, business understanding, and practical decision‑making.
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I do not disappear once a site goes live. Two weeks of post-launch support is included in every project, and many clients work with me on an ongoing basis, refining messaging, improving SEO performance, and responding to new opportunities as the business evolves.
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This means:
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You are not constantly re-explaining your business to someone new
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Your website grows with your business
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You have someone to sense-check ideas and spot opportunities
Trusted by small businesses across the UK
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The site is so good!
It’s really easy to navigate, it’s clean and very easy to read and understand. Booking is super straightforward and I love the picture and story in the About Me ...
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Natasha
Natasha Laing Homeopathy
Michaela is absolutely fantastic. Coming from someone not extremely techie - she is the perfect dose of clever and informative whilst not talking tech jargon! Lovely to deal with and produces the most wonderful work. It is always a pleasure to catch up with Michaela.
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Beccy
Chippenham Park Gardens
Michaela was such a pleasure to work with and made the entire process completely seamless. We are so grateful that she was able to take our many notes, messages and conversations and transform our website into exactly what we had envisioned. We hope to be able to work together again in the near future as we continue to grow as a business.
Michelle Jernbeck
Studio Jernback
Based in Ealing, working across London and the UK
Based in Ealing, West London, I work with local businesses who value being able to collaborate with someone nearby, as well as remotely with clients across the UK.
I also have considerable experience working internationally, including developing multilingual sites for European and Asian markets.
